The story of DaBella is anything but typical.
The story of DaBella is anything but typical. In our industry, it’s common for companies to talk about the founder’s dream of one day owning their own business. The start to our story, however, was a bit more auspicious. Of course, like most great stories, there is certainly intrigue. It entails a motivated, young female founder who envisioned a different kind of home services company. She wanted to provide a better life for her growing family and to create a family atmosphere within the business. But the story of DaBella also involves drama, heartbreak, perseverance and more than a little joy.
It’s an American story, through and through, and we’ll come back to all of that in a minute. For now, let’s fast forward.
Since 2011, DaBella has grown to become one of the largest home improvement services companies in the U.S.“Our new branding will elevate DaBella’s emphasis on innovation to deliver on our core purpose: To care for families. To care for homes. As a result, these efforts will provide the best customer experience and the best environment for our growing workforce to do their best work,” said founder Nissa McMillan. Such explosive growth within such a short time period is an incredible story in and of itself. It was only possible because we all banded together to create a culture committed to helping people realize their vision. Not only in the career goals of our own people at DaBella, but for those homeowners who we serve every day.
For customers, it means that we have had to be relentless in establishing trust and building lasting value in their homes. For employees, it’s about a tireless commitment to investing in their careers and providing the tools they need to succeed. Because company growth isn’t the only goal. We believe that how a company grows will define what it becomes. Who it employs creates its culture. Personal growth is what we’re working toward every day. That’s the transformation that DaBella’s founder believed she could make in the industry.
A culture of transformation. Where change is a necessary constant.
Everything changed for Nissa McMillan when her car was struck from behind by a speeding vehicle while she was stopped at a red light. To that point, it was just another October day. The growing family was doing well—seven strong with her husband’s older children. Nissa was pregnant with twins. The leaves were turning color and the holidays were just around the corner.
The force of the blow would completely destroy the vehicle and prematurely induce her labor. She would spend the next month in the hospital. Her pregnancy, a mere 24 weeks into its term, was in serious danger. Because the medication and prolonged labor were taking its toll, in late November, doctors ordered an emergency C-section to save Nissa and the twins.
The months that followed didn’t get any easier. After weeks of intensive pediatric care in the hospital, the infants, David and Isabella, were sent home. There was a palpable sense of excitement to be sure, but the McMillans’ journey had only begun. The health of the twins would require constant care. To make matters worse, Nissa’s husband lost his long-term employment as the executive of an embattled home improvement company. For Nissa and her husband, it was another significant blow. So why not just start again? Between the two of them, the industry knowledge and experience was there. But for him, the motivation to jump back into the very industry that spurned him was not.
Something had to change. Nissa’s mind churned. There was an opportunity to do something different, she believed. She knew.
As her children’s health stabilized and Nissa’s creative spirit resurfaced, so did the idea of a different kind of home improvement company. One that was designed to ward off the trappings of an industry that certainly had its skeletons. One that had run on testosterone and unmet promises since its inception. Not every company out there was to blame. But she knew it could be better. So she did.
DaBella — which takes its name from a combination of the twins’ names — was born. From Nissa’s perspective, DaBella is a family name. It’s the nameplate of a company who works in the name of families throughout the west. It had to be special and it is.
Today DaBella is the kind of values-focused company who works for people who want to work to help others create value. The kind of company people want to work with and work for. That means doing right by the people closest to you, whether they’ve been there for years or are new acquaintances. That hasn’t changed. Whether they are relatives or neighbors, customers or employees. Quality relationships. Now and for a lifetime.
We do it differently than most. DaBella puts to work only factory-trained installers, who use only American-made products, and offer the industry’s best manufacturer warranties in roofs and gutters, siding, windows, doors and bath replacement systems. We’re thrilled to be working with the best American manufacturers: GAF®, James Hardie®, Preservation Windows, BathWraps and Jacuzzi® to name a few. They represent quality designed specifically for the home.
At DaBella, we believe that Quality Begins at Home.
Our future looks bright. We continue our expansion because we believe a larger footprint means that more will benefit from how we serve homeowners. Soon, we’ll move into our own 60,000 sq. ft. headquarters in Portland and we are extending our reach by opening regional offices throughout the west. Change is constant but our values remain steadfast: We continue to approach every customer and every employee like family. Oh, and the twins are doing well.
So as fate would have it, that October day was the beginning of something bigger. More special. It’s a transformation that is being noticed throughout an industry that needs change.
The story of most companies begins with a dream. Ours didn’t. But it became one.