DaBella Announces Comprehensive Rebranding

The new brand reinforces DaBella’s investment in innovation and our people, with the goal of transforming our industry.

DaBella Exteriors LLC, a leading home improvement services company, today announced a comprehensive rebrand. While the DaBella name is retained, the corporate rebrand is extensive and includes an entirely redesigned visual and verbal identity, brand positioning and strategic framework. A new company web site will launch in autumn of 2018. DaBella worked with OVO, a Portland-based brand consultancy.

“Our new branding will elevate DaBella’s emphasis on innovation to deliver on our core purpose: To care for families. To care for homes. As a result, these efforts will provide the best customer experience and the best environment for our growing workforce to do their best work,” said CEO, Donnie McMillian, Jr.

Since its founding in 2011, DaBella has grown to become one of the largest home improvement services companies in the U.S. With thirteen offices in five western states, DaBella works directly with homeowners to deliver lasting value in roofing, siding, windows, exterior doors, and bath replacement systems. The company exclusively uses factory-trained installers and Quality-made products backed by industry-leading manufacturer warranties.

“We see this entire branding process as a revolution rather than an evolution for DaBella. It will signify our transformation as a company dedicated to serving homeowners throughout the West,” said McMillan, who is the company’s CEO. “And in turn, we see our own growth transforming not only local economies, but the standard of excellence in this industry.”

Related to the corporate rebrand, DaBella will also move its headquarters in Portland to a 60,000 sq. ft. building purchased this year. The company will continue to expand its reach by opening additional regional offices throughout the western United States.

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