As summer unfolds across America—bringing with it the sounds of marching bands, the laughter of children at community festivals, and the warmth of neighborhood gatherings—we at DaBella find ourselves reflecting on the profound privilege of these moments. The freedom to celebrate, to gather, to express ourselves openly isn’t something we ever want to take for granted.
This season, when we participate in parades and community events, we carry more than promotional materials or branded merchandise. We carry a sacred responsibility. We carry a message that transcends business—a message rooted in honor, respect, and unwavering gratitude for those who make our way of life possible.
DaBella Honors Those Who Have Fallen
To the courageous men and women who made the ultimate sacrifice in service to our nation—your names may be etched in stone, but your legacy lives in every breath of freedom we take. From the Revolutionary War soldiers who fought for independence to the modern warriors who have given their lives in distant lands, your sacrifice echoes through generations.
We understand that behind every flag-draped casket is a family forever changed, dreams left unfulfilled, and futures cut short in service to something greater than themselves. As we celebrate this summer, we do so with the profound awareness that our joy is built upon your sacrifice. Your courage in the face of insurmountable odds, your commitment to ideals bigger than any individual, and your willingness to lay down your life for others—these are not just historical footnotes. They are the foundation of our freedom.
We honor your memory not just in moments of silence, but in how we choose to live the lives you made possible.
DaBella Honors Those Currently Serving
To every service member wearing the uniform today—whether you’re stationed in remote outposts around the globe, patrolling dangerous waters, flying missions in contested airspace, or standing watch on our borders—we see you. We see the sacrifice you make not just in moments of danger, but in the daily choice to put service before self.
Their summer does not include backyard barbecues with family or lazy afternoons by the pool. Instead, you’re maintaining readiness, training for scenarios we hope never come to pass, and standing vigilant so that the rest of us can sleep peacefully. You miss birthdays, anniversaries, graduations, and countless ordinary moments that make life extraordinary.
To the spouses and children of our active service members—you serve too. Your sacrifices may not be recognized with medals or ceremonies, but they are no less significant. The worry you carry, the holidays celebrated via video call, the constant adaptation to new duty stations—these are the hidden costs of protecting our nation, and we honor your strength and resilience.
DaBella Honors Our Veterans
You answered the call when your country needed you, and though your active service may have ended, your impact continues to shape our nation every single day. From World War II veterans who stormed beaches and liberated continents, to Vietnam veterans who served during a divided time, to Iraq and Afghanistan veterans who have redefined modern warfare—your experiences, wisdom, and leadership continue to guide us.
Many of you returned home to build businesses, raise families, and contribute to your communities in countless ways. Others face ongoing battles with injuries both visible and invisible, reminders of the price of service that extends far beyond your time in uniform. We recognize that for many veterans, the transition to civilian life brings unique challenges, and we are committed to supporting you not just with words, but with actions.
Your stories of brotherhood, sacrifice, and perseverance under impossible circumstances inspire us to be better in our own lives and work. The leadership skills, work ethic, and integrity you developed in service make our communities stronger, our businesses more successful, and our nation more resilient.
DaBella Honors Our First Responders
When disaster strikes at 3 AM, when accidents happen on holiday weekends, when emergencies disrupt the ordinary rhythms of life—you respond. Firefighters who run into burning buildings while others run out. Police officers who face uncertain dangers to keep our streets safe. EMTs and paramedics who hold lives in their hands during the most critical moments. Dispatchers who remain calm in chaos, coordinating life-saving responses with steady voices and clear minds.
You see humanity at its most vulnerable moments. You witness tragedies that would break most people, yet you return to duty the next day ready to serve again. The weight of responsibility you carry—knowing that someone’s worst day might be in your hands—requires a special kind of courage that often goes unrecognized.
To the families of first responders—you share in this service. Every time your loved one walks out the door in uniform, you know they might not come home. Yet you support their calling because you understand that their service makes our communities safer, our neighbors more secure, and our society more resilient.
DaBella Honors Military Families
Behind every service member is a family that serves alongside them, making sacrifices that often go unseen and unacknowledged. Military spouses who become single parents during deployments, who rebuild social networks with every PCS move, who manage households and careers while worrying about their loved one’s safety. Military children who change schools frequently, who say goodbye to friends more often than most adults change jobs, who grow up understanding that service to country sometimes means sacrifice at home.
Gold Star families—those who have lost a service member—carry a burden that no family should have to bear. Your loved one’s sacrifice reverberates through every family gathering, every holiday, every milestone celebration where their absence is felt. We honor not just their service, but your ongoing sacrifice and the strength you show in preserving their memory.
Our Commitment Goes Beyond Words
When you see DaBella at community events this summer, know that our presence represents more than business promotion. We are there because we believe in the communities that have shaped us, the values that unite us, and the people who protect us. Our participation in parades, festivals, and local celebrations is our way of standing with our neighbors and showing that business success and community service go hand in hand.
We partner with veteran organizations, support first responder families, and actively seek ways to give back to those who have given so much. We hire veterans because we value their skills, work ethic, and leadership. We support local first responder departments because we understand that our business success depends on safe, thriving communities.
This Summer and Beyond
As we move through this summer season—attending fireworks displays, participating in community festivals, enjoying the simple pleasure of gathering freely with friends and neighbors—we do so with intentional gratitude. Every flag we see, every uniform we encounter, every story of service we hear reminds us that freedom requires vigilance, liberty demands sacrifice, and our way of life is protected by people willing to put others before themselves.
This is more than a summer message. This is a year-round commitment. This is who we are as a company and as Americans.
So when you see the DaBella team in your community, you’re seeing more than employees representing a business. You’re seeing Americans who understand that our success is built on the foundation of others’ service, who believe that gratitude should be expressed through action, and who are committed to honoring those who have our back by having theirs.
From every member of the DaBella family—thank you.
Thank you for your service. Thank you for your sacrifice. Thank you for your courage. Thank you for making our freedom possible.
We will not forget. We will not take it for granted. We will continue to honor you, not just this summer, but every day.
Discover how DaBella actively supports our local communities and empowers veterans through meaningful career opportunities, comprehensive benefits, and a company culture built on service and respect.